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Leah Roberts

PROFESSIONAL EXPERIENCE (10+ years)

FREELANCE & FRACTIONAL

Lead User Experience & Interface Designer
Oct 2024 - present

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Embedded as Lead Product Designer in the following early-stage teams -​

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SENDY.io – Outdoor Gear Marketplace | e-commerce - C2C

  • Led design of a new shopping cart experience where none previously existed

  • Designed homepage structure to balance buying, selling, renting, and community involvement

  • Created gear listing components, filters, and profile features with a focus on trust and clarity

  • Built responsive designs in Figma for web and mobile, guiding overall UI direction

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Wisary.ai – AI Native Document Tool for Product Teams | Confluence App - B2B & B2C

  • Designed end-to-end UX for generating PRDs, user stories, and project docs via AI

  • Created flows for refining AI content and guiding users through structured inputs

  • Supported Jira integration and multi-step document creation inside Confluence

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Love Saro – Permanent Custom Jewelry | e-commerce - B2C

  • Designed product discovery experience

  • Designed luxury-feeling collection pages, PDPs, and permanent jewelry booking flows

  • Optimizing the digital experience

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Paramean – Reinsurance Analytics Platform | InsurTech - B2B

  • Designed UI for viewing and interpreting complex financial and risk data

  • Built robust prototype for demos with 25+ data visualizations across three product sections

  • Structured dashboards to support actuarial workflows, with clean visual hierarchy and interaction standards

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CalDrop.ai – AI Native Calendar Formatting Tool | Productivity Lifestyle Tool - B2C

  • Designed lightweight tool for turning freeform schedules into useable calendar events

  • Built intuitive input table and single-click public link feature

  • Developed UI system that balances clarity, speed, and zero-friction setup

AI Native Tools, e-commerce, Data Viz
< 10 employees

B2B | B2C | C2C

VF CORPORATION contract

UX Digital Consumer Product Designer 

Feb 2024 - Oct 2024

I worked concurrently on three brands: Altra Running, Dickies, and Smartwool​

Deliverables:

  • Three new design systems in Figma

  • Updated designs to meet a11y guidelines

  • Improved behavior for the user when they are navigating between pages

  • Created and tested prototypes for an improved checkout experience

  • Listened to user feedback via User Testing and presented my findings and recommendations

Apparel, Footwear, & Accessories

10,000+ employees

B to C

EXPERT TECHNICAL SKILLS

Adobe Illustrator
Adobe XD
Figma
Miro

User Testing

EDUCATION

Design Thinking
Stanford University
Graduate School of Business

Certificate

 

Scrum master (CSM)
Rally Software - Boulder, CO
Certificate

 

Bachelor of Art
University of Central Florida
BA

PROFESSIONAL REFERENCES

Kit Silvers

(770) 601-2705

 

Ala Stolpnik

(347) 541-7775

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Hilary Flygare
307-389-7823

MY INFORMATION

www.LeahBethRoberts.me
LeahBethRoberts@gmail.com
502-435-4065
Boulder, CO

PROFESSIONAL ORGANIZATIONS

City of Boulder 
Beverage Licensing Authority 
Board Chair: 2022-current

 

Louisville Grows
Co-founder| 2010-2014

TRANSAMERICA contract

Sr. Digital Experience Designer (UX/UI)

March 2023 - Dec 2023​

Deliverables:

  • Designed an intuitive digital journey for users to make online contributions to their IRAs

  • Pointed out a gap, defended, and got to design a global experience to fill the gap

  • Updated a heavily used pages for the workplace experience; these complicated pages are unique and dependent on the user’s permission level and their dynamic input

  • Figma: successfully met design team requirements, participated in creating and documenting design-team governance, contributed to the internal library structure

  • Participated in defining requirements with stakeholders, engineering, and design

Financial Brokerage

10,000+ employees

B to C and B to B

ETA VISION

UX/UI User Experience Design and Research

2018-2022

Deliverables:

  • Created and maintained a modern user interface and user experience for viewing any kind of, and a lot of data

  • Created the internal design system using Adobe Creative Suite

  • Wrote all of the governance for the design library

  • Held user studies and provided suggestions based on the data

  • Studied micro-interactions within data visualization

  • Helped define the direction of the product by creating and presenting concepts

Data Visualization

under 15 employees

B to B

GLASS DREAMS

Owner | Artist

2006-2016

  • Incorporated and sustained a business for 10 years, supplying over 45 stores nationally through interstate commerce.

  • Designed, marketed, and sold profitable glass product lines in a very competitive marketplace.

  • Prepared teaching material and lead instructional glass blowing classes on-site. Designed program and course structure, graduated students and provided proper follow-up.

Retail and Interstate

Commerce

B to C and B to B

INDUSTRY SKILLS

User Experience

  • Competitive analysis

  • Human centered design

  • Rapid prototyping

  • Design thinking - business

  • User flows

  • Wireframing

  • Information Architecture

  • Observation

  • Usability studies

More User Experience

  • Accessibility design

  • User management design

  • Workplace design

  • User empathy

  • Ideation iterations

  • Designing and presenting concepts

  • Mobile-first design

  • Responsive design

  • Detail and micro-interaction oriented

People

  • Adaptive

  • Dependable

  • Independent

  • Observant

  • Resourceful

  • Verbal communication

  • Visual communication

  • Empathetic

User Interface

  • Design systems creation and management

  • Digital design governance

  • Design composition

  • Accessibility design

  • Interactive prototyping

  • Typography

  • Icon design

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